Professional Work — Industry & Curation

Industry programmes

Head of Industry Development, Innovation & Strategic Partnerships at the Amman International Film Festival — Awal Film (AIFF), and Head of Amman Film Industry Days (AFID). Leading AFID since 2021.

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Panels curated at Amman IFF

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Masterclasses organised

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Pitching platform rounds

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Submissions for AFID 7th edition pitching platforms (2026)

The main goal of the programme is to connect young filmmakers, especially as it's a very youthful kind of industry in Jordan, and at the same time hook them up with the more experienced Jordanian, Arab and international experts who are visiting the festival. We want people to walk side by side to learn from experiences, rather than only gaining a theoretical way of learning what cinema is like.

— Bassam Alasad, Cineuropa, July 2024

AFID 7th edition — 2026

The open call received 154 submissions from across the region. Selected projects pitched in front of a jury of industry professionals assessing artistic vision, originality, and potential for growth. Cash and in-kind awards were presented.

Partners — 2026

  • Jordan Tourism Board
  • Royal Film Commission — Jordan
  • Abdali Investment and Development
  • Zain Jordan
  • Royal Jordanian
  • Ghiath & Nadia Sukhtian Foundation
  • Greater Amman Municipality
  • Cozmo
  • FromSoda
  • TAJ Cinemas
  • Institut Français — Jordan